Organization Overview
Our customer, the wholy owned U.S. Marketing entity of the third largest vehicle manufacturer in the world a global automaker with 5% of the US Market of car sales and growing wanted to launch their own connected car solution to replace the service bureau that provided limited functionality, little to no product differentiation, and especially to build a new and lasting relationship with the owners/drivers of their automobiles.
Business Challenges
Our customer was offering a connected car solution through a service bureau (Gen1) which provided a limited one size fits all heavily customized solution. Our customer recognized that personalization and engagement were keys to their market success and so set about building a Gen2 Connected Car solution to address these needs.
The Gen1 Service Bureau Solution was lacking scalability. The key issues were:
- Lack of differentiation from competition.
- No visibility of the end customer, hence no cross selling or upselling possible.
- No bundling of messaging, causing serious operational issues.
- Visibility to usage was not available, leading to inaccurate billing and invoicing.
- Inability to personalize offerings.
Discover how Aarav Solutions successfully navigated these challenges and revolutionized the connected car experience for our client. Our case study, “Providing Personalized and Targeted Connected Car Order-to-Cash Solution for Automotive and Communications Industries,” unveils the strategic approach, innovative solutions, and the positive impact on our client’s business.